Friday Night Lights and Sunday Morning Worship
For the second year in a row, St. Anne’s Tifton has leveraged a small amount of advertising money to create an ad campaign that reaches deep into the heart of life in Tift County. The church has a color inside back cover ad in the football program for Tift County High School. Despite the apparent conflict of interest of having a church cheer for a team is called “The Blue Devils”, there is genius in this approach. The church plays off the tradition of Friday night football to promote Sunday morning church.
Then the QR code in the top left takes those with a smart phone to a YouTube video created just for this ad campaign (posted below) to get a simple message connecting the text of the advertisement to an invitation to a life-changing encounter with Jesus Christ. The whole advertising campaign with video tie in cost a mere $250. The benefits my well be priceless, and eternal.
Has your congregation found an innovative way to reach its community? Let me know so that I can share it here.
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The Rev. Canon Frank Logue
Canon to the Ordinary
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