Catch Community Attention with an Ad
Your church may be well known or little known in your community. An advertisement alone will not change that. But your image can be given a bit of a boost with the right ad. Two recent examples show what I mean.
The first ad, created by St. Anne’s, Tifton, cost just $155 to run in the Tift County Football program for their eight home games. The Rev. Lonnie Lacy writes, “My hope was to create something simple and clever to increase our name recognition and to put us further into the mainstream of our community.” In this, the play on ‘tradition’ helps. Then the QR code takes smart phone users to a page at the church website created to welcome folks who use that code to find the church. This is a small advertising cost to give the community’s awareness of the congregation an added kick. A full-sized PDF of the ad is here: St. Anne’s Football Ad
The second recent advertisement I want to highlight is the one created by Christ Church, Savannah, to announce their new member of the clergy, The Rev. Dcn. Sierra Wilkinson. The ad underscores both that the church has a new member of their clergy team and brags a bit about Sierra’s admirable resume as a woman just out of college and seminary. The ad ran twice in the Savannah Morning News. The full-sized PDF of this ad is online here: Christ Church Ad
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An advertisement alone will do little to bring people to your church and nothing to grow your church. Not in and of itself. Growing in numbers in worship is much more dependent on welcoming visitors and intergrating newcomers into the life of the congregation. This is how a church keeps those who come to worship with them. An advertisement can and will pique interest in your church. It could cause someone to look at the website, or even to come visit. More oftem it will just make a potential
newcomer more aware of your church. This will make it easier when a member of the church makes a personal invitation. Better to count on ads to raise awareness and invitations to bring in newcomers. Either way, any advertising should be part of a larger strategy.
The Rev. Canon Frank Logue
Canon to the Ordinary
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