The Easy Ask – “Worship with us this Christmas”
“How, then, can they call on the one they have not believed in?
And how can they believe in the one of whom they have not heard?
And how can they hear without someone preaching to them?”
Romans 10:14 (NIV)
Christmas and Easter are the low-hanging fruit of evangelical opportunities. Many people who do not darken a church door on any Sunday of the year, will come to worship on these days if invited. It is the personal invitation from a friend or co-worker that are the most effective means of reaching this group.
In fact, the Bill Graham Crusade, which knows a good bit about invitation and evangelism, say that at each rally, those whose lives are changed by the Gospel usually arrive in the car of a friend, with most all of the remainder coming at the invitation of a friend who offered to meet there. The same applies to our congregations where an ad in the newspaper can be helpful, an up to date website (be sure to get your Christmas schedule online weeks early) is also essential, but the personal invitation is the no-cost way that beats the most expensive ad campaign.
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Using the bulletin and announcements to invite your congregation to invite their friends and acquaintances is the best way to encourage this to happen. Christmas is a particularly good time as cultural pressure to have a jolly Christmas can heighten despair right when our services are about the joy of God with us. Lessons and Carols services as well as a candlelight midnight mass are exactly what some individuals and families in your community need to help reconnect to God.
How will they know you offer it if they are not invited directly. And how will the people in your pews come to know what an easy time it is to invite someone to church if you do not remind them?
The Rev. Canon Frank Logue
Canon for Congregational Ministries
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