Easter offers an opportunity to rejoice in the resurrection of our Lord and our worship on that day is the pinnacle of the church year. Easter is also the day when many people without a church home will look for a place to worship. To assist congregations in making the most of this opening to invite and welcome visitors, I created two one-minute videos which give easy to follow advice on how to invite someone to church and how to welcome people once they arrive.
I based the videos on research from the Christian resource provider Lifeway. Their research shows that the single best way to increase visitors is through personal invitation by a trusted friend. That is the main way people find a church. With Easter fast upon us, there is no time like the present to invite a friend to join you. It is easy with a crowd at Easter to forget the welcome you might typically give. Lifeway’s research shows the three minutes before and the three minutes after church matter most to visitors. In the minutes before worship, they need to be welcomed by greeters. In the minutes after church, they will find your church unfriendly if no one but the minister greets them. The second video shows how a simple, “Hi, I don’t believe we’ve met,” can matter a lot to a newcomer.
Share these videos as a way of teaching invitation and welcome as we look toward a joyous Easter celebration.
The Rev. Canon Frank Logue, Canon to the Ordinary