Prepare Now to Advertise Your Easter Liturgies
The Easter Sunday liturgies not only represent the pinnacle of our faith in Jesus Christ, that Sunday is also the best opportunity of the year for inviting your community to worship with you. We know that many people only want to be asked and they will say yes to coming to your church. The best way to ask is for parishioners to personally invite their friends, co-workers, and family members. You can prepare the way for this by advertising on Facebook where many of these connections already are linked.
I partnered with friends around the church (including our Presiding Bishop who added his voice to kick off the English language video) to create videos in English, Spanish, and many of the other languages in which Episcopalians worship. The video is free for you to share as your congregation’s own in order to advertise your Easter liturgies. The video is online here: Your Free Easter Invitation Video. You can also see our still rather anecdotal evidence suggesting increased attendance at churches that used the Ash Wednesday Ad: 7 Lessons from the Ash Wednesday Facebook Video Experiment.
Creating an Inexpensive Ad on Facebook
To support parishioners in asking their friends, try a Facebook ad starting either March 13 or Palm Sunday, March 20. We have found targeting Friends of those who like your congregation’s Facebook page who also live within the area of your church is a very effective group. The following tutorial is provided to walk you through the process of downloading the video from this post, uploading it to Facebook, and creating a Facebook ad:
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Then after Easter, share your experiences (good or bad) with trying this means of advertising.
peace, Frank
The Rev. Canon Frank Logue
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